adidas drops Superstar Supercolor by Pharrell Williams

A rainbow of shoes. Literally.

adidas likes celebrity collabs. This time around, the latest Originals collection harnesses ideas from longtime pal, Pharrell Williams.

The Superstar Supercolor Pack features the classic adidas leather shoe silhouette, re-done in 50 different colours (aiming to include the whole spectrum).

Pharrell calls it a “celebration of equality through diversity,” and was inspired by his world tour. While we think the campaign looks pretty neat and embodies being ‘happy’, we aren’t as sure about how each pair will go down individually. Mind you, Pharrell can pull of anything.

For those who love it, you can pick up your own favourite colourway from March 27 online and instore. 


Lazy Loading