Balmain’s latest campaign is a family affair

Ft. the Jenners, the Smalls, the Hadids and the Cabrals.

They say two is better than one, and after the release of Balmain’s Fall/Winter campaign, no one can disagree.

This season’s striking pieces are brought to life through four pairs of siblings from the next gen of models, Gigi and Bella Hadid, Kendall and Kylie Jenner, Armando and Fernando Cabral, and Erika and Joan Smalls. Balmain has nailed it, capturing the intimate connection that siblings embody. The powerful images show the pairs intertwined in dramatic pantsuits and structured dresses.

While the models are stealing a lot of the spotlight, the pieces themselves are just as stunning. Strong bases of black, royal blue and orange are accentuated with shimmering golds and jewels.

Balmain’s Creative Director, Olivier Rousteing, said that this felt like a natural progression from the last collection and the campaign is “a celebration of the unique and unconditional love of siblings.” 



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