Colette by Colette Hayman teases moody new approach for AW17

We like where this is going.

Colette by Colette Hayman has unveiled its campaign teaser for AW17 and it will make you see the brand in a new light.

The video takes on a decidedly brooding aesthetic for the new season, an approach we’ve not yet seen from the brand. Texture and tone are embraced heavily, balanced with clean styling for very luxe feel.

Jewellery takes on a dual role in this campaign, with pieces sitting on either side of the design spectrum – looks are either extravagant or minimal.

Of the new collection, Colette Hayman says “Charismatic, modern and effortless, AW17 is inspired by fashion culture and streetwear around the world. With unique detailing, new textures, and strong silhouettes, our AW17 collection delivers the best of the best.”

Watch the video below and shop the new season online now.


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