H&M collaborates with Humane Society International, says no to animal cruelty


H&M is making its stance on the ethical treatment of animals in the industry very clear in its latest collaboration with Humane Society International. After running a competition that invited innovaters to think of more ways to recycle clothes and be kind to the environment, the fashion giant is once again showing its compassion as they work to protect the furry little guys used for sourcing wool, hair and down, and push for a total ban on animal testing globally.

H&M sustainability business expert Madelene Ericsson says, “Animal Welfare is important to us at H&M and we want to contribute to improved animal welfare practices in our industry… We hope that other companies will be inspired to do likewise.”

The collaboration aims to bring about change, urging certain countries to enforce national legislative bans on live-plucking, mulesing (the removal of strips of wool and skin from a live sheep) and force-feeding. 

H&M is also getting behind #BeCrueltyFree campaign and just last week they teamed up with the London College of Fashion for the very first Fashion Recycling Week that ran nationwide. Fashion Recycling Week focused on improving the payment of textile workers around the world and worked to establish new, innovative fibre-recycling technology.

Looks like H&M is using its power for good, leading the way to a better, more ethically sustainable industry. 


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