H&M is being sued over Justin Bieber’s tour merchandise



This isn’t the first time H&M has been caught up in alleged copyright infringement, and we’re betting it won’t be the last.

The latest claim has just been filed in Stockholm by Swedish sportswear retailer Stadium.

It pertains to Justin Bieber’s Stadium Tour merchandise collection, which was released via H&M in September.

Many of the released garments feature a capital ‘S’ on the front, along with the word ‘stadium’ emblazoned underneath. According to the complaint, H&M has violated the law by using Stadium’s name on the pieces, and confusing consumers into thinking Stadium was associated with the chain.

The claim details: “H&M has used a sign which is identical with Stadium’s brand in the marketing and selling of clothes. The ongoing use of it in most [European Union] member states is a violation of Stadium’s exclusive rights.”

It’s interesting to note that Stadium is only taking H&M to task, despite drop one of the Biebz’s merch – which was released via his website in June – featuring the same graphics.

Stadium has requested the court order H&M to immediately and permanently cease all sales of the (allegedly infringing) garments. The retailer is also seeking 1 million Swedish crowns (approx. $156,915 AUD) in damages for each instance of trademark infringement.


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