Seventeen of our favourite Australian and New Zealand lingerie brands
IMAGE VIA @juemwoman/INSTAGRAM
WORDS BY AMY FOCIC AND FASHION JOURNAL
For feeling sexy and dressing down.
While many of us may have relinquished our bras in the name of comfort and stripped back (excuse the pun) our underwear to the basics, there’s no denying the serotonin hit a nice set of lingerie can bring.
Discover more local designers in our Fashion section.
Whatever your preference for undergarments, there’s an Australian or New Zealand label that’s got you sorted. We’ve collated some of our favourite local intimates brands below. And if you’re looking for further proof of the power of a matching lingerie set, you can find it here.
Liam Lingerie
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Liam Lingerie makes intimates that honour all bodies. Available in sizes four to 28, its bras are wire-free, instead featuring a thick underband side-boning to give you plenty of support.
Ohen
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New Zealand lingerie label Ohen was created by Anja Bucher and Lu Blade-Bittle, the former of which was previously the Lead Designer at Lonely Lingerie and has also consulted for local period undie label Awwa. So you know the label has the design credentials, but its pieces speak for themselves. They’re sophisticated in their simplicity and are made from mindfully sourced lace and Lenzing modal and crafted by technical experts with over 20 years of industry experience.
Juem
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Originally founded as a maternity intimates label aiming to enhance women’s confidence and comfort during pregnancy, Juem has expanded to make intimates for women in all life stages. Its stretchy, soft basics in muted tones are designed to mould to your body for maximum comfort.
Underlina
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Founded in 2021 by Maxine Kelly, Underlina is a New Zealand brand known for sourcing independent lingerie brands from around the world, including Dora Larsen, Kye Intimates, Ohen and more. In 2025, the label expanded into design with the introduction of its own Underlina line, with everyday staples made in Portugal.
Chouchou Intimates
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Founded in 2019, Chouchou Intimates aims to make high-quality lingerie affordable. Colourful and cute, Chouchou’s designs challenge traditional standards of what is sexy to ensure wearers feel comfortable in their own skin.
Syrup Underwear
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Founded by Tegan Dermek, Syrup Underwear started as a passion project before becoming a fully-fledged label. Each piece is made with deadstock vintage lace, sourced from a Sydney fabric wholesaler as a means to combat textile waste. Find Tegan’s designs online or stocked at boutiques like Post Sole Studio in Abbotsford and Kind Curations on the Gold Coast.
Nala
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Nala does it all. Comfortable, affordable underwear? Check. Made from sustainable materials? Check. A range of bold styles, stocked in sizes XXS to 5XL? Check and check. Nala underwear is designed to make you feel sexy, cool and seen – without costing the planet.
First Thing
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On a mission to redefine the role underwear plays in our lives, First Thing combines comfort with minimalist design. The Australian brand makes flattering cuts in breathable fabrics, so you’re guaranteed to feel good all day long.
Boody
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If you’ve ever felt an ultra-soft Boody garment, you’ll know the brand means business when it comes to sustainable, comfy everyday essentials. All of its undies, bras and socks are made from organically grown bamboo and come in sizes XS to 3XL.
Bizarre
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Bizarre’s lingerie is perfect for anyone who wants to feel equal parts sexy and cool. The brand offers a range of handmade pieces, from brightly coloured basics to sheer, lacy lingerie. The brand caters for all by making unisex pieces and made-to-order customisable sizing and designs.
Bimby and Roy
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Versatile, functional and adorned with dainty florals, Bimby and Roy intimates can be worn as swimwear and sleepwear. Its multi-use pieces are stretchy and lined with bamboo, so you’ll always be comfy. Bimby and Roy intimates come in sizes XS to XXL.
Underwear For Humanity
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Underwear For Humanity’s name says it all. The label is so committed to a more sustainable fashion industry that it invented its own shipping system and recycled elastic. At the end of your underwear’s life cycle, you can return it to Underwear For Humanity to recycle it, too.
Kat the Label
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Lacy and delicate, lingerie by Kat the Label is made for confidence-boosting. Its barely-there designs don’t compromise on ethics or sustainability either, with the brand using leftover fabrics from large orders made by other companies to minimise waste.
Nat‘v Basics
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Basic but never boring, underwear from Nat’v Basics is made with comfort and durability in mind. You can rest assured that your intimates aren’t harming the planet either, as the brand uses Tencel to create its products, a fabric that uses minimal carbon and water.
Sexiaz Lingerie
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Run by self-proclaimed bikini dealers and sisters Arielle and Kallista, Sexiaz makes custom lingerie in sexy cuts and loud colours. Sewing everything behind the scenes is Arielle and Kallista’s mum, Vee, who’s been making bikinis and lingerie for sex workers since 2005 – so you know the pieces are going to be très magnifique.
Nico Underwear
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Nico Underwear fuses luxury with functionality. Opting for minimalist shapes and pastel hues, its bras and underwear are made using GOTS-certified organic cotton and plant dyes. They’re available in sizes eight to 16.
Vee Underwear
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Made from breathable, sustainable bamboo, undies by Vee Underwear are designed to feel comfortable and soft all day (and night) long. In timeless colours like beige, black and sage, you can rest assured your Vee Underwear undies will last you a long time.
Interested in breaking down bra shopping taboos? Head here.
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