Melbourne Spring Fashion Week 2015 program launch

MSFW has arrived.

Spring may seem far away right now, but for Melbourne’s fash-pack it’s well and truly underway.

Launched today by the Lord Mayor Robert Doyle, Melbourne Spring Fashion Week will be lead by model/celebrity/influencer Ashley Hart as the ambassador for this year’s festivities.

Taking place on the Melbourne Town Hall’s grand portico balcony, the program launch was a flurry of pretty dresses, potted plants, dress suits and tram bells with guests were treated to a mini fashion parade.

A notable additions to this year’s program is MSFW: Industry – Creative Collective, a week-long marketplace and exhibition at 1000 ₤ Pound Bend. The program will also include a series of workshops and presentations for emerging retailers covering everything from basic business skills to branding, marketing and promotion. 

MSFW is celebrating its 21st anniversary this year and will run from the 28 August to the 4th September. View the full program here


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