The Daily Edited has finally opened its first flagship store

Say my name.

You’ve been blessed with a beautiful, unique name that you can’t seem to find splashed on anything. Anywhere. Yep, you were that child. 

Well, good news for you. Because The Daily Edited now has a brick-and-mortar store.

In addition to the wildly successful online store, The Daily Edited has opened its first flagship store in Melbourne’s Chadstone shopping centre. 

The stand-alone space offers on-the-spot personalised monogramming on TDE products. It’s a much faster and more efficient process than waiting for the mailman. 

The luxury accessories include classic totes, bags and pouches, not forgetting to mention the popular collection of iPhone cases. 

The store also sells the new TDE Mini collection, which is the most adorable collection of TDE products for children. Um, is it OK if I buy the Mini Apple Bag for myself?


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