Gucci visits Pompeii and Herculaneum for its Pre-Fall 2019 campaign

Images via Gucci


The lookbook for Gucci’s Pre-Fall 2019 men’s collection has dropped, and boy, it’s one wild ride.

Set against the backdrop of UNESCO world heritage sites Pompeii and Herculaneum, the striking campaign takes men’s tailoring to a whole new level.

Suit sets arrive entirely in velvet, complemented by flared pants that give a nod to the ’70s.  Elsewhere, jackets feature giant colourful lapels, while also appearing in loud, floral prints.

In true Gucci style, the rest of the campaign is extremely excessive. Bomber jackets are emblazoned with pink Gucci lettering, while denim is covered in cute animal appliques. You’ll even find a cameo from Mr. Peanut – the cartoon mascot for US-based snack company Planters.

According to WWD, the campaign’s location was chosen as part of an ongoing effort to support Italian cultural heritage. It was shot by Harmony Korine, with art direction by Christopher Simmonds.

Check out the campaign in the gallery above.


Lazy Loading