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Hedi Slimane has plans to introduce weekly Céline drops

IMAGE VIA Y.R.

Words by Maeve Kerr-Crowley

A new way of doing things.

Freshly appointed creative director of Céline, Hedi Slimane, apparently has big plans to change up the luxury house’s business strategies.

According to Business of Fashion, a shift is in the works towards new designs being released on a weekly basis.

On top of Céline’s core essentials, Slimane plans to drop smaller capsules and host pop-up stores on a regular basis. The designer has reportedly been working on hundreds of samples for future releases.

There’s also talk of revamping the label’s 140 global retail locations to make room for new menswear, couture and scent lines.

celine.com/en-au

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