Helmut Lang launches a dating service for hopeless romantics

Playing cupid.

In case you hadn’t heard, Tinder is out, and ’90s-style dating ads are in.

As part of its Pre Fall ’18 campaign, Helmut Lang has launched a real-life dating service for hopeless romantics.

The brand tapped a series of single New Yorkers of varying ages to model its campaign, complete with ’90s-era dating profiles.

There’s 26-year-old Hugo whose interests include rare spice blends and unknown dance moves, or 81-year-old Claudine who enjoys reading, baking and family. If any of the below profiles catch your eye, simply email love@helmutlang.com to connect with the models (yes, they’re actually single).

The Pre Fall ’18 collection is available online now.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 12:17pm PDT

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 7:02am PDT

Helmut Lang Pre-Fall 2018 Email LOVE@HELMUTLANG.COM to connect with Adena.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 2:24pm PDT

Helmut Lang Pre-Fall 2018 Email LOVE@HELMUTLANG.COM to connect with John.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 8:29am PDT

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 11:14am PDT