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Helmut Lang launches a dating service for hopeless romantics

Images via Helmut Lang
Words by Tara Smith

Playing cupid.

In case you hadn’t heard, Tinder is out, and ’90s-style dating ads are in.

As part of its Pre Fall ’18 campaign, Helmut Lang has launched a real-life dating service for hopeless romantics.

The brand tapped a series of single New Yorkers of varying ages to model its campaign, complete with ’90s-era dating profiles.

There’s 26-year-old Hugo whose interests include rare spice blends and unknown dance moves, or 81-year-old Claudine who enjoys reading, baking and family. If any of the below profiles catch your eye, simply email [email protected] to connect with the models (yes, they’re actually single).

The Pre Fall ’18 collection is available online now.

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Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Adena.

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Helmut Lang Pre-Fall 2018 Email [email protected] to connect with John.

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