Here are all the celebrities boycotting Gucci following its blackface controversy

Image via Gucci

As the brand continues to apologise.

We may only be two months into the year, but we’ve already seen three huge blackface controversies in fashion – Katy Perry’s shoe line, Prada’s keyring and of course, that Gucci jumper.

After removing the garment from sale, Gucci’s CEO Marco Bizzarri, and now, Creative Director Alessandro Michele, have both issued apologies. Michele went so far as to say Gucci would immediately increase inclusivity, diversity and cultural awareness throughout the brand globally.

Unsurprisingly, this hasn’t stopped a growing movement to boycott the brand, which is being taken up by rappers and other prominent black figures who have previously supported it.

Here are just a few who are leading the way.

Dapper Dan

Fashion icon and Gucci collaborator, Dapper Dan, called out the brand this week, telling IG followers he would be meeting with CEO Marco Bizarri to discuss the matter further and hold him accountable.

Spike Lee

Acclaimed director, Spike Lee, also took to Instagram, stating he will no longer buy Gucci or Prada until they hire black designers.


The rapper and actor shared several posts about his outrage towards Gucci. He also live-streamed a discussion with Women’s March co-president, Tamika Mallory, about the boycott.


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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

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Tamika Mallory

Following her discussion with T.I, the activist continued to post about the industry’s systematic problem.

Soulja Boy

Soulja Boy hasn’t been quiet in his distaste for the brand following the controversy. The rapper even announced he’s begun the process in getting his Gucci logo removed from his forehead.


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50 Cent

Following several posts about Gucci, the rapper proceeded to post a video of himself burning a Gucci logo tee.


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I gotta get rid of all the Gucci I have at home. I’m not supporting their brand anymore. #bransoncognac #lecheminduroi #bellator

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Lil Pump

Lil Pump announced via IG Stories that he will no longer be supporting Gucci. He also made it clear that he’ll still keep performing ‘Gucci Gang’, however.

Russell Simmons

The record producer shared a lengthy post to Instagram, calling for his followers to focus on things that serve the community and promote happiness.


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I spent many years in the fashion industry i helped redefine it ..we created a billion dollar grossing company with phat farm and baby phat I’m proud to say that i helped some hip hop entrepreneurs and their companies follow suit like Rocawear Apple bottom and many others i found them their partners and mentored them during their launches One day Macy’s began buying all of our top brands We thought that was a breakthrough or a “good sign” (Being accepted by our oppressor who hated and looked down on us ) Then they discounted us all and intentionally killed all the black businesses that we fed … thousands of shops …billions of gross dollars going to the independent (mostly black) shop owners There were thousands of young black and white kids in fashion looking up to Damon John, Sean John, Kimora and all of the young black designers white kids where buying our brands causing an even greater threat , they were all studying THEIR fashion and building hundreds of companies that were distributed by the mostly independent shop owners that were in biz because of us and supporting us long before Macys bought and discounted the top 15 designers.. IT WAS INTENTIONAL DELIBERATE AND INCREDIBLY EFFECTIVE THEY KILLED THAT FASHION REVOLUTION .. i grew up and i lost a taste for clothes that were basically cheap to make but too expensive for my brothers …but they were defining me as a SMALL man needing a “status symbol” i realized that it was embarrassing to wear them and my community members couldn’t afford to look as stupid as i did …… When are we gonna wake up take off the horrible DEAD ANIMAL shit and the shiny crap and realize where the true shine lives Let’s instead focus on the things that serve our community and really bring us happiness Fuxk the fashion industry and the elitist backwards and hurtful mentality that it represents When you wake up and realize that it’s not what’s on u but it’s what’s in you that defines you … you will let go of a sickness that separates you from your brothers and sisters …and ultimately separates you from Gods Grace

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