Here’s everything you should (and shouldn’t) buy from the H&M x Moschino collab

Logomania.

Last night H&M hosted a VIP preview of its latest luxury collaboration – and this time around, the retailer is pairing up with Italian purveyors of pop culture excess, Moschino.

Creative Director Jeremy Scott has always used pop references in his work, and considering the ’90s comeback in fashion of late, it’s entirely fitting that the theme for this collection is MTV.

Scott’s vision of MTV here has a rap bent; over-the-top gold chains and oversized hoops are branded with ‘Moschino’, while tees and sweaters are emblazoned with the MTV logo alongside the collection’s logo of ‘H&Moschino’.

Continuing the ’90s rap video theme, there’s a lot of leather, fur and sequins punctuated with chain detailing and swathes of metallics in rich gold and shiny silver. Even an understated black fur jacket is emblazoned with a patch shouting ‘Moschino’ – in case you had any question as to the brand of the piece. If you thought logomania was done, it seems that at least Scott thinks you’re wrong.

It’s all totally in keeping with the Moschino aesthetic – and surprisingly high quality. For me, it’s all about the accessories in their trademark gold and black. Heavy metals and well-made leathers represent quality for the price point – the ‘Moschino’ hoops are a mid-priced $59.95, but they’re certain to last beyond a season, unlike many other dress jewellery pieces you may pick up elsewhere. The chain-lock bag is a real leather piece, and at $269 represents pretty amazing value considering the cost of a Moschino bag elsewhere is upwards of $1,000.

The leather jackets, pants and denim pieces are also a good buy, as well as the bomber jacket in a gold chain print, delivering solid materials and mid-price points. However, some of the sequin pieces felt a little cheap, as did the printed bra and underwear (or was it a swimming costume? I’m not sure), and didn’t deliver the quality I’d expect from a luxe brand collaboration.

Jeremy Scott’s face was everywhere at the launch, which is entirely appropriate – it’s his collection, and has his stamp all over it. It’s an aesthetic that a lot of people don’t ‘get’, but to enjoy Scott’s designs is to have a sense of humour, to not take yourself too seriously.

Sure, you could work a single piece back with a plain outfit, and try to normalise it… or, you could wear it with the intention that was meant: layered, over-the-top, and worn with a wink.

In Scott’s world, fashion isn’t serious.

View the full collection here.

Find out what Bianca bought at the H&M x Moschino VIP launch on Instagram at @_thesecondrow.