Heritage design house Marimekko drops new streetwear line
Photography by Max Smeds
Slide into Kioski.
Finnish design house Marimekko has today dropped the second instalment of its Kioski streetwear line, adding new styles to the offering.
The first capsule, arriving late last year, marked the brand’s entry into street culture. It introduced the house’s iconic prints to T-shirts, hoodies, bags and scrunchies for a more urban take on Marimekko style.
That included the brand’s signature Unikko poppy print, created in 1964 after Marimekko had spent more than a decade creating mostly abstract prints. It’s since been reimagined more times than we can count across imaginative palettes and collections.
The new drop is all about courageous creativity. Hoping to inspire young people to live their lives fully – instead of pretending to be people they’re not – the bold and colourful collection includes both updated and totally new styles.
You’ll find new iterations of last year’s designs, including black and orange colourways of two existing T-shirt styles – the all-over print Hiekka Pieni Unikko and toned-down Hiekka.
There are also new socks, baby blue Unikko-printed hats and tote bags, and a long-sleeve tee with an oversized poppy print.
To celebrate the expansion of the Kioski range, Marimekko has brought together some of Helsinki’s premier creatives for a new campaign.
The shoot, directed by Emma Sarpaniemi and shot by Max Smeds, features young makers and doers plucked straight from the community. Ready-to-wear head designer, Satu Maaranen, explains, “For this new edition, we really wanted to celebrate the creative youth around us. The collection pieces are worn by some of the early adopters of what we’ve come to call Helsinki’s ‘Unikko streetwear phenomenon’.”
Check out the campaign images above or shop the new Kioski range online and in store.
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