Marimekko has released a streetwear capsule
Words by Mariah Papadopoulos
Cool.
Finnish textile and homewares giant Marimekko has added streetwear to its list of offerings with a new capsule collection.
Entitled Kioski, the range features T-shirts, hoodies, tote bags and scrunchies using the brand’s famous poppy flower pattern, Unikko.
The Unikko print launched in 1964, 13 years after Marimekko was founded. The brand had already made a name for itself as a printmaker, pegging itself as one of the first lifestyle brands.
Kioski represents the next iteration of the Unikko print, and of Marimekko’s own brand identity. It’s all about creativity without limitations, pairing androgynous shapes and styles with the iconic flower visual.
This is Marimekko’s first foray into the streetwear world. It’s the culmination of the brand’s effort to introduce itself to the younger generation, expanding its identity.
The Marimekko Kioski collection pre-launched in Tokyo’s Dover Street Market, Ginza in August. It is available online and in Marimekko stores now.
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