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H&M announces it will stop using cashmere

Words by Nicole La Ruffa

Image via H&M

One giant leap for animal welfare.

H&M is taking a stand against the unethical animal practices still prevalent within the production of clothing.

According to a recent investigation conducted by PETA Asia, this brutality in the name of fashion has become even more evident.

From this investigation, a disturbing video has surfaced which appears to expose the cruel realities of cashmere production in China and Mongolia the world’s two largest cashmere exporters (they supply 90 per cent of it).

The video showcasing the violent makings of the cashmere jumper – seems to reveal the vile mistreatment of animals, showing goats screaming in pain as workers proceed to tear out their hair with sharp metal combs. More explicit footage appears to capture the inhumane practices within slaughterhouses, where the goats’ throats are slashed in front of the others, while those who are deemed unprofitable are hit in the head with a hammer.

Following PETA’s release of this research, fast-fashion giant H&M has announced that it will be boycotting conventional cashmere and will cease placing orders on the material by the end of 2020. On the brand’s site, you’ll find an outline of H&M’s 2030 goal, which promises ‘to only use sustainability-sourced materials’, with an immediate plan ‘to gradually phase out conventional cashmere’.

Just last year, ASOS updated its animal welfare policy, banning materials like fur, silk, mohair and also cashmere a move prompted by a discussion with PETA.

It’s time for more fashion brands to follow suit.

peta.org.au

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