H&M unveils its first modest fashion line

Images via H&M
Words by Veronica Stanford

Take a look at ‘LTD’.

H&M is set to tap into a new market, with the launch of its first modest fashion line.

Dubbed LTD, the release aims to follow modest guidelines, with an offering of brightly coloured kimono dresses, kaftans, and maxi skirts. LTD will also include a collection of pieces for children.

“With the inception of the H&M LTD Collection, we were very much driven by a love of color, embellishment, and self expression. There’s a confidence and positive feeling throughout the entire collection, from the flowing silhouettes to the head-to-toe prints, that women all over the world will really relate to,” said H&M’s head of design, Pernilla Wohlfahrt, in a statement.

The collection will be available online in the US from today, with a second drop landing on May 24. Unfortunately, there’s no word yet on a global release.


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