The best Australian labels offering modest fashion
IMAGE VIA @JOUMI.CO/INSTAGRAM
WORDS BY IZZY WIGHT
From intricate occasion wear to comfy lounge sets.
In a retail landscape seemingly saturated with mini-mini skirts, sheer fabrics and cropped everything, it can be difficult to find the brands making thoughtful, modest clothing. While modest dressing is often connected to the Muslim faith, there are a multitude of reasons why people may choose to cover up. Other religions like sects of Judaism and Christianity adhere to modest dressing rules, and some non-religious people simply prefer to show less skin.
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Whatever the reason, modest dressers deserve the same options of sustainable, unique and locally-made labels. Below, we’ve compiled a growing list of the Australian brands offering modest fashion, from detailed gowns to comfy loungewear sets.
Jamela Boutique
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Based in North Melbourne, Jamela Boutique is the creator of the world’s first ‘Hijab Hat’ – a style specifically designed to fit comfortably over a hijab. While the brand is best known for its summery straw boaters, Jamela also offers hijab-friendly bucket hats, baseball caps, berets and floppy hats.
Amaal Label
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Local label Amaal makes sleek, high-quality basics that act as the building blocks for the modern modest wardrobe. Think two and three-piece sets and abayas in shades of sage, dusty rose and lavender; as well as timeless white, black and grey. Amaal is currently gearing up to launch its Eid collection, so keep your eyes peeled.
Aisha Ellén Garments
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Founded in early 2021, Aisha Ellen offers quality, Australian-made basics, as well as occasionwear like gowns, voluminous skirts and two-piece sets. Not all pieces are explicitly modest, but the collection can be layered to create interesting, dynamic modest looks. The brand is loved for its ultra-soft robes, which can be worn for lounging and beyond.
By Guzmán
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Charlotte Guzmán is an Australian designer making elevated, modest occasion wear. With luxurious textiles and bold colours and intricate detailing, Guzmán gowns are ideal for special events, weddings and formals. Pieces are available to hire, or you can opt to create your own custom piece.
Joumi
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Joumi is an Australian label making modest swimwear, accessories and basics. Made from breathable materials like linen and medium-weight cotton, the label’s simple designs offer endless layering potential. The Comfy Sets are a great option for those who want to simplify their morning outfit decisions.
Asiyam
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Melbourne designer Asia Hassan is behind Asiyam, the modest fashion label and winner of Afterpay Australia Fashion Week’s Next Gen program. Asia’s designs are fashion-forward while still being wearable, elevated with details like pleating, colourful prints and elegant draping.
The Social Studio
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The Social Studio (TSS) is part educator, part production house and part retailer, using fashion and creativity to help create opportunities for Melbourne refugee and migrant communities. TSS offers pieces from a selection of local brands, including beautifully-printed tunics, blouses and maxi skirts.
Yasmin Jay
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Yasmin Jay is the eponymous label of the Sydney-based entrepreneur and content creator. Fusing the Middle East and West, Yasmin’s designs focus on simple wardrobe staples, made to last. Yasmin also offers evening wear and athleisure pieces, so you can build a modest look for any occasion.
For more of the best modest fashion brands in Australia, head here.
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