Kylie Jenner is launching a baby line, probably plans to take over your life

Image via @kyliejenner/Instagram
Words by Maeve Kerr-Crowley

Mother knows best.

There ain’t no rest for the wicked, or for Kylie Jenner.

Because launching new beauty products and a skincare line apparently isn’t enough, the business-savvy billionaire is starting a brand just for babies.

WWD reports that Jenner has filed for trademarks on Kylie Baby and Kylie Baby by Kylie Jenner. The trademarks cover a wide range of products across baby clothing, skincare and lifestyle needs.

That could mean tiny Kylie branded clothes, nappies, baby food, strollers, linen and a whole lot more.

This move isn’t too surprising, considering Jenner is a mum herself. Now she’s out to help other parents dress their kiddies like mini Kardashian-Jenners, which we don’t doubt there’s a market for.


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