Lonely moves to 100 per cent traceable and sustainable materials

Words by Jasmine Wallis

It’s the age of yak wool, apparently.

New Zealand-based lingerie, swimwear and clothing brand Lonely has committed to 100 per cent traceable and sustainable fabrics, hardware, and dyes in its new autumn and winter line.

Moving towards consciously-sourced options, the collection sees the use of materials such as yak wool collected via a cruelty-free process and vegan cupro, a regenerated cellulose fibre that is derived from wood fibre and cotton linter.

To dye the clothing, Lonely has used natural colourways such as tobacco, ivory, rust, and teak, using less environmentally harmful dyes.

The result is a collection full of soft, natural fabrics, and earthy tones from the label known for its classic style and delicate designs.

To browse the new ethical collection, head here.



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