The first MFW Highrise Runway at Eureka Tower was suitably extra

Images via Lucas Dawson Photography

Welcome to Eureka Tower.

Melbourne Fashion Week kicked off its runway series last night, the first in a diverse (and exciting) program of events. 

The atmosphere was charged as attendees lined up in the rain on a Southbank back street, before cramming into a service lift and shooting up to the vacant 85th floor of Eureka Tower. It was an undeniably ‘cool’ start, which only escalated as the industrial setting gave way to a legitimately breathtaking view of Melbourne.

It would have been a worthwhile journey for the vista alone, but the designer lineup proved worth the wait.

First down the runway was Melbourne designer Ingrid Verner’s collection with award-winning Gunditjmara and Torres Strait Islander artist Lisa Waup. The collaborative series represents connection, and it was evident through the designs that both parties have a strong creative connection and huge respect for each other’s work. 

The capsule was followed by another print-heavy range, this time courtesy of Yevu, with the socially responsible label serving loose silhouettes and boxy cuts alongside its usual striking patterns. Gorman then delivered a suitably graphic collection, true to form. 

Vow Studio took the graphics up a notch, introducing geometrics and retro styles to the line-up with its Arcade Coat and Party with Vow Cardi

We then entered activewear, as The Upside endeavoured to showcase its true design breadth. Its mod one-pieces were cool, yes, but probably push the boundaries of what is considered acceptable for a 6 am Pilates class. Nonetheless, we’re here for it. 

Whyte Studio then took us to more ‘appropriate’ areas, giving us pops of neon, while simultaneously proving that clean tailoring doesn’t need to mean boring. Oversized pockets, asymmetrical hems and boxy trousers elevated what could otherwise be considered more traditional cuts. 

Rounding out a striking show was Karla Špetic, who topped the class as she challenged notions of ‘extra’. She closed the lineup Em Rata-esque swimwear, pared with diamante garters and draped in coats seemingly made from bubble wrap. Don’t believe us? Check the gallery above. 



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