Alice McCall’s new campaign is here

In. Love.

Alice McCall’s latest campaign is making us giddy. It’s got more broderie lace and trimmings than you could imagine.

The collection is a storybook of vintage silhouettes, featuring designs of bygone eras. Think everything from ’50s nautical patterns through to ’60s swing dress and ’70s disco chic.

Recreating the timeless beauty of the golden eras, the designs add modern touches to the vintage garments we’ve seen in our grandparents’ photo albums.

Shot by Emma Summerton and fronted by Lindsey Wixson at the Goldstein Residence in sunny LA, the campaign rejuvenates classic designs with lifted hemlines and modern textiles.

alicemccall.com