Pandora introduces ‘Charms for Change’ in support of UNICEF

Words by Ruby Staley

Wear your compassion on your sleeve.

As part of a long-term collaboration, Pandora is joining UNICEF to support vulnerable children to lead healthier and safer lives.

Pandora has kicked off the endeavour with the launch of a limited-edition Pandora Me collection, as just the first of many partnership activities to come.

The new campaign called Charms for Change includes two new charms, the My Girl Pride hanging charm for female empowerment and the My Smile hanging charm which symbolises hope for happiness and a brighter future for the next generation. Both charms come in sterling silver, are detailed with man-made crystals and can be worn with the rest of the Pandora Me collection.

Pandora is contributing all sale proceeds from the charms to UNICEF’s child survival, education and life skills training across the world, focusing on programmes that support female empowerment.

The limited range is available online and in stores, giving all Pandora customers the opportunity to wear your compassion on your sleeve and show support for a good cause.


Lazy Loading