PUMA and Barbie team up for a chunky sneaker release

Words by Christina Karras

Barbie hits the streets.

PUMA and Barbie are back with a limited-edition collection, celebrating 60 years of the iconic doll. This time around, the collab sees Barbie-branded streetwear and a special release sneaker pack.

The NOVA x Barbie sneaker takes inspiration from the doll’s signature pink style, while also paying homage to PUMA’s iconic sporty aesthetic. It features a mostly pink silhouette, complete with a blue gradient pattern on the side panel. Tapping into the ’90s ugly sneaker trend, the shoe features a chunky sole and a retro Barbie logo on the heel.

The accompanying capsule also includes activewear, with a T-shirt, jacket and leggings, so you can rock Barbie from head to toe.

Shop the entire collection online and in-store at PUMA from April 25.


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