adidas Originals Watches drops a short film in celebration of the #247365 campaign

Words by Ruby Staley


adidas Originals Watches has dropped a new campaign for its SS19 collection, tapping into the energy of creatives from five different time zones.

The campaign, dubbed #247365, is an ode to the constant hustle of creators around the globe. As part of the release, the brand has launched a short film showcasing a community of young creatives, from DJs to photographers and designers. The short video whizzes around different spaces, from a late night out to a design studio, giving us a taste of the non-stop nature of each individual.

On the design front, you can expect bold new colourways of the ARCHIVE, PROCESS, DISTRICT and CYPHER lines unveiled last year.

Watch the campaign video below, and head here to find your own watch.


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