Puma is releasing a collection with Barbie

Images via Puma
Words by Tara Smith

Batteries not included.

On the eve of her 60th birthday, Barbie has announced a collection with Puma.

Following successful campaigns with Missguided, Tommy Hilfiger and Sanrio, the doll is finally turning her attention to streetwear.

The collab sees a reinvented Puma Suede Bow sneaker, complete with Barbie’s signature pink logo along the side stripe, and branded bow on the heel.

According to WWD, the collection will also include apparel and is expected to drop later this year. Fingers crossed the release makes it way to Australia too.


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