Selena Gomez drops second collection with PUMA

Words by Ruby Staley


PUMA has just dropped its second collaboration with global ambassador Selena Gomez, and the range looks all kinds of comfy.

The collection features two new shoe styles, comfy apparel and travel-appropriate accessories.

One of Selena’s favourite designs, the SG Slip-On, leaves shoelaces behind to combine comfort and style. The unique design is now launching in two new colourways – Glitz, a stark white with peach and yellow accents, and Sunrise, an ombre peachy-yellow.

Fan favourites, the SG Runner and the Cali are back in a range of new colours including cobalt blue, grey and sunset ombre.

Made with travellers in mind, the collaboration is inspired by Selena’s journey from her hometown of Grand Prairie in Texas to her fast-paced life in Los Angeles.

The pieces feature different graphics that nod to significant moments and places in Selena’s life, including her birth date, specific coordinates and symbols such as a semi-colon.

The PUMA x SG Collection is available online and in PUMA retailers.


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