Steph Claire Smith is the new face of BABY-G

Images supplied

Celebrating the brand’s 25th birthday.

In news that’s sure to make you feel old, BABY-G is turning 25.

Yep, it’s been a full quarter decade since the brand singlehandedly transformed digital watches into fashion accessories.

A status symbol of ’90s cool, the brand’s been working hard to evolve over the years, with an ever-expanding offering of bold and bright styles for every woman and every taste.

To celebrate the milestone, BABY-G has tapped none other than the talented Steph Claire Smith as its face for 2019. Appearing in the new campaign Pretty Tough Girl, Smith can be seen sporting the brand’s pretty-yet-practical timepieces.

Check out the pictures above to scope out the new BGD525-7D model – a fresh take on the original BABY-G watch from 1994 – as well as the glossy pink Classic BG169R-4 and Dual Dial MSGS200G-1A in black and rose gold.

You can shop the above styles and more of Steph’s faves here.


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