Veja’s first line of running shoes is made from rice waste, sugar cane and banana oil
Words by Mariah Papadopoulos
Fighting dependence on plastic and oil.
Veja has launched a new shoe made for running, calling it the first ecological running shoe.
The ethical sneaker brand launched the range after four years of research and development.
It’s made in Brazil, and skirts around the sports shoe industry’s dependence on plastic and oil.
According to Veja, the material used in running shoes is 99% plastic. That plastic is a polymer that is almost entirely made up of petroleum.
‘The Condor’, which takes its name from a South American bird species, uses organic materials and is 53% natural-based and recycled.
The outsole is 31% rice waste and the midsole is 8% banana oil and 22% sugar cane. The upper is made entirely of recycled plastic bottles.
All up, it’s 53% natural-based and recycled. Not bad for the brand’s first foray into sneakers designed for exercise.
And it comes in six colourways. We’ll take one of each, thanks.
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