A growing list of the best Australian sex toy brands and shops
IMAGE VIA @FEELFLOSSY/INSTAGRAM
WORDS BY JASMINE WALLIS AND IZZY WIGHT
Feel-good fun featuring vibrators, dildos, oils, lubricants, condoms and more.
Let’s be real, in today’s fast-paced world we could all do with a little more pleasure. Solo or partnered intimacy can go a long way for your mental and physical health – orgasms are known to lower your cortisol (aka stress) levels, stimulate your skin’s collagen and can even naturally relieve pain.
For more sex advice, head on over to our Life section.
And thanks to a host of new sexual wellness brands, sexuality and pleasure are becoming increasingly destigmatised with every aesthetically pleasing vibrator sold. To help empower Australians to feel good, we’ve compiled a growing directory of the best local sexual wellness brands on the market.
Flossy
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Founded by doula Caroline Reis and aircraft engineer Annie Miller, Flossy is encouraging shame-free pleasure. The duo wanted to create a sleek and streamlined online sex toy space that felt like walking into an Apple store rather than a seedy, underground basement. Now, the Brisbane-based site stocks a curated range of brands including Dame, Rosewell, We-Vibe and Petite.
Currentbody
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Because sex is absolutely a form of self-care, the beauty experts over at Currentbody have curated a range of the best ‘sex tech’ products for all kinds of pleasure. Choose from a selection of discreet bullet vibrators, air-suction oral simulators and hands-free couples’ toys.
Girls Get Off
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Female-led sex toy shop Girls Get Off was created to help women take the shame out of masturbation. The brand’s all-pink toys are discreet, waterproof, USB-chargeable and made for all kinds of pleasure. Along with your new toy, you can also pick up some biodegradable intimate wipes and Juicee water-based lube, which is absolutely bedside-table approved.
Posmo
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Co-founded by Melbourne sexologist Laura Miano, Posmo is a sex toy concept store inspired by postmodernism and queer theory. Posmo offers a curated range of pleasure, sexual health and creative products, with a focus on accessibility and inclusivity. Favourites include the multi-use Magnetic Orbs and the classic Satisfyer Pro.
Nudie Co
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Australian-based, female-owned sex toy store Nudie Co offers pleasure products of all kinds, including vibrators, bondage accessories, dildos, rings, sleeves, harnesses and more. You can shop by body part (anus, clitoris, G-spot, etc) or by category, making it a user-friendly store for sex toy first-timers. There’s a plethora to choose from, so take your time finding the toy that’s right for you.
Figr
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Formulated with native Australian extracts, Figr is your next bedside table buddy. Founded by Eloise O’Sullivan and Eloise McCullough in 2020’s lockdowns, the lubricant brand aims to destigmatise lube and transform it from an out-of-date, cheap product into a luxe sexual wellness must-have. The lube is fragrance-free, vegan, latex-friendly, doesn’t leave a nasty sticky residue and comes in a pretty, sleek bottle. What’s not to love?
Vacation Vibes
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Born out of a desire to merge aspirational travel, pleasure and holistic wellness, Vacation Vibes is the latest sexual wellness brand making waves in the industry. Founders Anthea, Emma and Julia wanted to create a brand that extended beyond just a product, driving conversations around sexual wellness and female empowerment.
Lucy
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Lucy is a pleasure-focused brand with one item only; lube. The 70ml bottle features a water-based lubricant that’s pH friendly, vegan and free of any nasties. Born out of a lack of quality-made sexual wellness products for women, Lucy is focusing on delivering one amazing product. The Melbourne-based brand also has a quarterly subscription service so you’re never left high and dry.
Vush
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Vush is instantly recognisable on the sexual wellness scene. Dripping in peachy tones, it’s one of Australia’s largest online sex toy stores. Known for its famous Empress clitoral stimulator, Vush sells a range of toys, intimate care products and body-loving bundles.
Jonny
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Gone are the days of buying generic condoms at the 7/11 on a Friday night – Jonny has made practising safe sex chic again. Created from natural latex, Jonny condoms are vegan, eco-conscious and come in colourful packaging. Each condom also arrives with a small bag for planet-friendly disposal. Don’t get caught out, though! You can shop them online or at stockists around the country. Nab the Let’s Dance pack here.
Frenchie
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Frenchie is your one-stop sexual wellness shop. Featuring lube, condoms and pH balancing wipes, Frenchie is all about promoting fun and natural sex (the cute Parisian aesthetic doesn’t hurt either). With names like Oh La La Love lube, Beret condoms and the Ménage à Trois bundle, your sexual wellness drawer will be bursting with playful accessories. Try the Lovers Kit to get started.
Rosewell
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Brisbane-based all-female start-up Rosewell wants you to treat sex care like skincare. With four vibrators on offer as well as conversation starter packs and sensual oil, Rosewell is serving modern sexuality and looking chic while she does it. Try its Bend toy for up to two and a half hours of eight different speeds and modes.
Normal
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The team at Normal believe that sexual wellness should be “stress-free, stigma-free and regret-free”. That’s why Normal is a sex toy store as well as an educational platform. With catchy toy names, sex guides and personalised quizzes to find which product works best for you, Normal knows there’s no ‘normal’ way to engage in your sexuality. Try the best-selling Piper for dreamy internal and external stimulation.
Ilo Wellness
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My Ilo (aka I love orgasms) is empowering you to explore your sexuality. Valuing the three Es (empowerment, education and environmentalism) My Ilo wants you to love yourself and the earth. The site stocks three vibrators: the Ring (a clitoral vibrating ring), the Duo (a clitoral sucking and vibrating toy) and the Egg (a pastel palm-sized vibrator). Alongside the toys, My Ilo also delivers eco-friendly oils, lubes and candles. What more could you need? Try the Ring solo or partnered for maximum pleasure.
For advice on how to select the right sex toy for you, head here.
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