Bonds is hosting a pet search for people who don’t have human babies

Picture purrfect.

After 15 years, Bonds is changing up its traditional Baby Search in favour of something a little more furry.

For the first time, pets will be eligible to enter Bonds’ Baby Search, meaning parents of bubs, cats and dogs can all share in the love.

The winner will have the chance to appear in the brand’s next campaign, with points rewarded for ‘character, individuality and charm’. In a massive change up, voting is no longer open to the public, meaning your Facebook feed won’t be inundated with baby posts this year.

Over $40,000 in prizes are to be won, with the competition launching February 7.

But be quick – entries close February 28. Head here to enter.

bonds.com.au