4 brands you need on your radar for summer

Make a splash.

The days are getting longer and we’re no longer wearing 10 layers to work. It can only mean one thing: summer is coming.

To help get you ready for your time in the sun, we’ve rounded up a few of our favourite beachside brands.

General Pants Co.

General Pants Co. has just unveiled its swimwear offering for Summer ’17 and it’s all about retro styling. Taking you back to the beaches of the ’80s, the retailer’s lineup features super high cuts, high waists and one pieces. You’ll find designs from Insight, Ksubi, TWIIN and Wrangler’s debut swim collection, plus towels and other poolside accessories. If you’re looking for a steal, you can also mix and match pieces from the Subtitled Separates collection for $39.95 each or two for $70. It’s worth paying your local a visit or jumping online.


Salt Water Sandals

Salt Water Sandals first stepped on the scene in America over 70 years ago and finally made its debut on Australian shores in 2010. Today the cult classic still maintains its original durable leather construction, which only gets better with repeated wear. In fact, the shoe’s level of comfort actually increases when wet, making it a perfect beach companion. With various styles available in colours like rose gold, candy red, pink and yellow, there’s no excuse to go barefoot this summer.


Bali Body

Most of us can agree that we look and feel better during the warmer months. But alas, it can’t always be summer. In the interim, Bali Body is providing the next best thing – a supply of vegan and organic skin care products to give you a year-round radiant glow. All of the brand’s products are made in Melbourne from naturally derived ingredients.The resulting range includes bronzing lotion, moisturiser and tanning oils, plus sun protection so you’re ready when the good weather rolls around.


U&I Label

U&I goes beyond traditional surfwear. The Torquay-based ladies behind the brand take a holistic approach to design, filling a void between form and function. Their mutual vision has resulted in interchangeable, minimalist pieces that are locally made with ocean dwellers in mind. U&I’s new range After the Rain, which launches in November, references the ocean’s stillness after a storm. A focus on the senses, particularly touch, is central to the collection with the Australian-made pieces moving away from the standard neoprene. You can expect Lycra fabrications and the introduction of a sexy neoprene alternative which works to complement and flatter the female form. After the rain, U&I girls don’t dance. They surf.


This article was originally published in Fashion Journal 172. You can read it here.
Lazy Loading