loading
drag

Here’s how to get Virgil Abloh’s Evian drink bottles

Images via MatchesFashion
Words by Maeve Kerr-Crowley

“SUSTAINABILITY”.

While we should all be striving for a more sustainable life, we understand you might not want to sacrifice your style to do it.

To make it easier, Evian has teamed up with Off-White’s Virgil Abloh to release a collection of reusable drink bottles.

Last year, the water brand announced a new circular approach to manufacturing, pledging to make all of its bottles from recycled plastic by 2025.

Part of this initiative was hiring Abloh as the company’s Creative Advisor for Sustainable Design.

The first design from the pair’s One Drop Can Make a Rainbow collection –  originally debuted at New York Fashion Week –  is a limited-edition SOMA water bottle.

The shatter-resistant 500mL glass bottle features a bamboo lid and white silicone sleeve printed with the Evian logo and the words “RAINBOW INSIDE” in Abloh’s signature font.

The collection is inspired by the idea that a single drop of water can reflect enough light to make a rainbow.

Four colourways are available, with text in pink, purple or two shades of blue.

The One Drop Can Make a Rainbow collection is available exclusively from MATCHESFASHION.COM for $67. A few of the colours are currently sold out, with another colour coming soon. It’s worth chucking them on your wishlist to be notified of future drops.

matchesfashion.com/au

Lazy Loading