IKEA wants to send you to Denmark and teach you the key to happiness

Image via Unsplash
Words by Maeve Kerr-Crowley

With a bonus of free meatballs.

It seems like Danes have a pretty good lock on finding and maintaining happiness, coming second in this year’s World Happiness Report.

Because of this, IKEA wants to send a dedicated happiness researcher to Copenhagen to ferret out the city’s secrets.

One lucky applicant will head off to Denmark for two weeks in September. IKEA will set up with a home and an average Danish salary, then they’ll be sent off to tour the city and connect with locals.

A camera crew will document the entire process, while the happiness hunter shares their experiences and findings online.

In a study conducted by IKEA in 2017, 9 out of 10 Danes said their houses filled them with feelings of peace and happiness.

The idea is to see whether outsiders can achieve this same connection to home by immersing themselves in Danish culture.

To be considered for the role, you’ll need to be over 18, comfortable being on camera, and have an interest in travel and meeting people. If travel expenses and the chance to escape your life isn’t tempting enough, IKEA is also throwing in free meatballs at all its stores.

Send in your application online before July 1 to have a chance.


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