Justin Bieber is releasing his own deodorant in case you want to smell like him

Image via @justinbieber/Instagram
Words by Maeve Kerr-Crowley

Eau de Biebs.

Justin Bieber is really branching out these days.

Because apparently music and fashion aren’t enough, the star is now entering the world of personal hygiene with his very own deodorant.

In partnership with Schmidt’s Naturals, Bieber has designed both the scent and packaging of the product, which will be called Here + Now.

He announced the collaboration on Instagram by posting a dramatic shirtless photo, because obviously. We have to admit it’s a pretty good way to get people’s attention.

Schmidt’s products are all vegan, cruelty-free and made without aluminium or any artificial fragrances. The Biebs’ signature scent presumably won’t be any different.

Here + Now is set to drop sometime later this year.


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