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Replace everything: Pantone announces its Color of the Year for 2019

Images via Pantone

The colour overlords have spoken.

In very big news, Pantone has announced its Color of the Year for 2019. Sayonara Ultra Violet, we’re about to replace all our belongings in the shade of ‘Living Coral’.

The “life-affirming coral hue” was picked in reaction to the onslaught of the digital world, with Pantone citing a need for authentic and immersive experiences in our lives. With its golden undertone and organic nature, it’s believed this is a shade that energises and promotes connection.

“Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media,” reads a statement from the Color Institute.

Get around it, guys.

pantone.com

 

Introducing the Pantone Color of the Year 2019, PANTONE 16-1546 Living Coral – an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression. #COY2019

Posted by Pantone on Wednesday, 5 December 2018

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