Pantone’s 2018 Color of the Year is a shade of purple

Image via Pantone

words by Veronica Sstanford

When Pantone speaks, we listen.

The colour Gods have spoken, dubbing the Ultra Violet 2018’s Colour of the Year.

Described by the Colour Institute as “a dramatically provocative and thoughtful purple shade,” Ultra Violet represents original thinking that points us to the future.

Following on from 2017’s shade of Greenery, you can bet you’ll see this colour across all manner of interiors, fashion and more. Too bad if you’re not into purple.

You can read more about the selection here.


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