sass & bide once again prove they are ahead of the game.

Pioneering panoramic technology and using CGI (that’s Computer Generated Imagery), they have created an interactive, digital lookbook for their AW14 collection, Novateur.

The Novateur experience allows you to drop into the campaign set and pan 360 degrees around the digital art gallery. You can then click each look for yet another 360 degree view of the individual outfit and click through again to shop the collection. Impressive huh?

The innovative campaign captures the modernity and whimsicality of the collection, while its gallery setting underscores the classical accents throughout the range.

But if nothing else, it proves that model Jacquelyn Jablonski looks impossibly good at every angle.


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