Game changing.

Words by

Nikki Escalante

THE LABEL is a maker of nature-inspired designs, manufactured ethically and with minimal waste.

Designer, Emma O’Rourke, prides herself on garments that showcase innovative design and fabrics. We’re talking recycled fishnets straight from the ocean, reused cotton and PET from your old water bottles. 

It’s all about challenging people's perceptions of what ethical fashion looks like. And we can confirm it looks very good indeed.

The new collection, Greater than>< Less than sees an elegant vision of cool-tone silks across clean cuts, draped silhouettes and clashing forms. Think dreamy dresses and off-shoulder pieces in a palette of blue, grey, white and silver. It's giving us serious modern-day Daenerys vibes.


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