The best independent Australian underwear and lingerie brands



For feeling sexy and dressing down.

While many of us may have relinquished our bras in the name of comfort and stripped back (excuse the pun) our underwear to the basics, there’s no denying the serotonin hit a nice set of lingerie can bring.

Discover more local designers in our Fashion section. 

Whatever your preference of undergarment, there’s an Australian label that’s got you sorted. We’ve collated some of our favourite local intimates brands below. If you’re looking to dive a little deeper, head here for one FJ writer’s review of a handful of locally made labels. 

Kat the Label


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Lacy and delicate, lingerie by Kat the Label is made for confidence-boosting. Its barely-there designs don’t compromise on ethics or sustainability either, with the brand using leftover fabrics from large orders made by other companies to minimise waste.



If you’ve ever felt an ultra-soft Boody garment, you’ll know the brand means business when it comes to sustainable, comfy everyday essentials. All of its undies, bras and socks are made from organically-grown bamboo and come in sizes XS to 3XL.


Sir the Label

Sir the Label creates effortlessly chic intimates alongside its ready-to-wear collection, emphasising clean lines and neutral colours. If you’re after luxury basics, Sir the Label is your destination. 


Hopeless Lingerie


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Made in Melbourne and inspired by female horror film heroines and villains, Hopeless Lingerie makes lingerie that’s dark but romantic. Its sizing spans from XXS to 5XL, with the option for custom sizing available, so every body can find their fit.



Modibodi has been leading the way in the period underwear space since 2013, and it isn’t slowing down. The brand’s range includes underwear made to stop leaking from periods, perspiration and incontinence, breaking down women’s health taboos as it goes. Better yet, its products come in sizes four to 26.


Nat’v Basics

Basic but never boring, underwear from Nat’v Basics is made with comfort and durability in mind. You can rest assured that your intimates aren’t harming the planet either, as the brand uses Tencel to create its products, a fabric that uses minimal carbon and water.


Nico Underwear


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Nico Underwear fuses luxury with functionality. Opting for minimalist shapes and pastel hues, its bras and underwear are made using GOTS-certified organic cotton and plant dyes. They’re available in sizes eight to 16.


Hara The Label

Known for its staunchly sustainable ethos and garments in colours like ‘pumpkin’ and ‘honey’, Hara the Label has been making comfortable bamboo basics since 2016. Available in sizes XS to 5XL, the brand’s pieces are made to last a lifetime. 



When friends Dom and Marnie realised how much waste was created by discarded undies, they knew they had to do something. Underplants was born as a result – a brand making undies that have as little impact on the environment as possible. The brand even partners with One Tree Planted to plant a tree with every purchase.


House of Blyss


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When House of Blyss founder Alyssa Schneider couldn’t find lingerie that was affordable, sexy and sustainable, she made her own. The result is silk pieces made in Melbourne from designer deadstock fabrics that are whimsical and feminine. House of Blyss lingerie is made-to-order and comes in sizes XS to XL.


Vege Threads

Accredited by Ethical Clothing Australia and manufactured entirely on our shores, Vege Threads takes its role as a sustainable and ethical basics label very seriously. Its simple, bright designs are made from organic cotton, merino wool and econyl, so you know they’re made to last.


Indigo Luna

Indigo Luna makes intimates in grounding, earthy tones, that prioritise comfort and convenience. Its range of bras and underwear uses plant-dyed Tencel which is created in a closed-loop system, meaning your intimates won’t cost the planet.


Le Buns

Choose well, buy less: that’s the ethos of Melbourne intimates brand Le Buns. The label makes it easy to choose well because its garments are created using organic cotton, plant dyes and regenerated nylon. Le Buns even has a range of minimalist loungewear to pair with your intimates.


Bimby and Roy

Versatile, functional and adorned with dainty florals, Bimby and Roy intimates can be worn as swimwear and sleepwear. Its multi-use pieces are stretchy and lined with bamboo, so you’ll always be comfy. Bimby and Roy intimates come in sizes XS to XXL.


Eco Intimates

Eco Intimates is steadfast in its commitment to creating ethical and sustainable intimates – it’s even in the name. Using the surplus sustainable fabrics from larger producers, Eco Intimates makes delightful bras and underwear that embody the slow fashion ethos. 




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Originally founded as a maternity intimates label aiming to enhance women’s confidence and comfort during pregnancy, Juem has expanded to make intimates for women in all life stages. Its stretchy, soft basics in muted tones are designed to mould to your body for maximum comfort.



Fuelled by what she saw as a gap in the market for luxurious lingerie in Australia, founder Melitta Gardner created Maiki. Maiki creates lingerie that is the epitome of classic – black and white pieces that feature detailed yet refined lacework. 


Aimee Cherie Intimates

Described by founder Aimee Kendall as an “angsty, romantic and nostalgic love project,” Aimee Cherie Intimates makes luxe intimates that range from lacy lingerie to everyday basics. Sustainability and ethics are at its core, with the brand making all of its pieces in Melbourne and using a pre-order system to ensure minimal waste is created.


The Great Undressed

The Great Undressed makes classic bralettes and underwear in a range of beautiful colours, so getting changed in the morning is something you’ll actually look forward to. Better yet, all of its pieces are made with certified organic cotton, ensuring they’re breathable and comfy all day long.


Jackfruit the Label

Jackfruit the Label makes comfy, colourful basics in dreamy hues like ‘desert sage’ and ‘sweet violet’. Proudly accredited by Ethical Clothing Australia, Jackfruit the Label also centres sustainability in its designs, making pieces from Lenzing Modal, a fabric with low environmental impact.


Saturday the Label

With an aim to steer away from traditional lace lingerie, Saturday the Label creates luxe intimates from mesh fabrics that contour to the female form. Barely there coverage teamed with playful florals and frills makes for a dreamy combination.


Interested in breaking down bra shopping taboos? Head here.

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