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The best independent Australian underwear and lingerie brands

IMAGE VIA @MIYAKO.OFFICIAL/INSTAGRAM

WORDS BY AMY FOCIC

For feeling sexy and dressing down.

While many of us may have relinquished our bras in the name of comfort and stripped back (excuse the pun) our underwear to the basics, there’s no denying the serotonin hit a nice set of lingerie can bring.


Discover more local designers in our Fashion section. 


Whatever your preference of undergarment, there’s an Australian label that’s got you sorted. We’ve collated some of our favourite local intimates brands below. If you’re looking to dive a little deeper, head here for one FJ writer’s review of a handful of locally made labels. 

Kat the Label

 

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Lacy and delicate, lingerie by Kat the Label is made for confidence-boosting. Its barely-there designs don’t compromise on ethics or sustainability either, with the brand using leftover fabrics from large orders made by other companies to minimise waste.

katthelabel.com

Kip&Co

 

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Known for its signature printed bedding and colourful homewares, Melbourne-based label Kip&Co has recently made its foray into the world of underwear. Expect simple, elevated styles in a range of unique colours, designed from certified organic cotton.

kipandco.com.au

Boody

 

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If you’ve ever felt an ultra-soft Boody garment, you’ll know the brand means business when it comes to sustainable, comfy everyday essentials. All of its undies, bras and socks are made from organically-grown bamboo and come in sizes XS to 3XL.

boody.com.au

Sir the Label

 

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Sir the Label creates effortlessly chic intimates alongside its ready-to-wear collection, emphasising clean lines and neutral colours. If you’re after luxury basics, Sir the Label is your destination. 

sirthelabel.com

Hopeless Lingerie

 

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Made in Melbourne and inspired by female horror film heroines and villains, Hopeless Lingerie makes lingerie that’s dark but romantic. Its sizing spans from XXS to 5XL, with the option for custom sizing available, so every body can find their fit.

hopelesslingerie.com

Modibodi

 

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Modibodi has been leading the way in the period underwear space since 2013, and it isn’t slowing down. The brand’s range includes underwear made to stop leaking from periods, perspiration and incontinence, breaking down women’s health taboos as it goes. Better yet, its products come in sizes four to 26.

modibodi.com

Nat’v Basics

 

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Basic but never boring, underwear from Nat’v Basics is made with comfort and durability in mind. You can rest assured that your intimates aren’t harming the planet either, as the brand uses Tencel to create its products, a fabric that uses minimal carbon and water.

natvbasics.com

Nico Underwear

 

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Nico Underwear fuses luxury with functionality. Opting for minimalist shapes and pastel hues, its bras and underwear are made using GOTS-certified organic cotton and plant dyes. They’re available in sizes eight to 16.

nicounderwear.com

Hara The Label

 

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Known for its staunchly sustainable ethos and garments in colours like ‘pumpkin’ and ‘honey’, Hara the Label has been making comfortable bamboo basics since 2016. Available in sizes XS to 5XL, the brand’s pieces are made to last a lifetime. 

harathelabel.com.au

Underplants

 

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When friends Dom and Marnie realised how much waste was created by discarded undies, they knew they had to do something. Underplants was born as a result – a brand making undies that have as little impact on the environment as possible. The brand even partners with One Tree Planted to plant a tree with every purchase.

underplants.com

House of Blyss

 

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When House of Blyss founder Alyssa Schneider couldn’t find lingerie that was affordable, sexy and sustainable, she made her own. The result is silk pieces made in Melbourne from designer deadstock fabrics that are whimsical and feminine. House of Blyss lingerie is made-to-order and comes in sizes XS to XL.

houseofblyss.com

Vege Threads

 

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Accredited by Ethical Clothing Australia and manufactured entirely on our shores, Vege Threads takes its role as a sustainable and ethical basics label very seriously. Its simple, bright designs are made from organic cotton, merino wool and econyl, so you know they’re made to last.

vegethreads.com

Nisa

 

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Nisa hand-sews a soft selection of underwear, bras and basics in the brand’s home of Wellington, New Zealand. The best part? You can shop luxe merino underwear knowing your dollars are going to a good place. Nisa’s eco-friendly collection of smalls helps to foster employment opportunities for women from refugee and migrant backgrounds.

nisa.co.nz

Indigo Luna

 

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Indigo Luna makes intimates in grounding, earthy tones, that prioritise comfort and convenience. Its range of bras and underwear uses plant-dyed Tencel which is created in a closed-loop system, meaning your intimates won’t cost the planet.

indigoluna.store

Le Buns

Choose well, buy less: that’s the ethos of Melbourne intimates brand Le Buns. The label makes it easy to choose well because its garments are created using organic cotton, plant dyes and regenerated nylon. Le Buns even has a range of minimalist loungewear to pair with your intimates.

lebuns.com.au

Bimby and Roy

 

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Versatile, functional and adorned with dainty florals, Bimby and Roy intimates can be worn as swimwear and sleepwear. Its multi-use pieces are stretchy and lined with bamboo, so you’ll always be comfy. Bimby and Roy intimates come in sizes XS to XXL.

bimbyandroy.com.au

Eco Intimates

 

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Eco Intimates is steadfast in its commitment to creating ethical and sustainable intimates – it’s even in the name. Using the surplus sustainable fabrics from larger producers, Eco Intimates makes delightful bras and underwear that embody the slow fashion ethos.

ecointimates.com.au

Juem

 

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Originally founded as a maternity intimates label aiming to enhance women’s confidence and comfort during pregnancy, Juem has expanded to make intimates for women in all life stages. Its stretchy, soft basics in muted tones are designed to mould to your body for maximum comfort.

juemwoman.com

Maiki

 

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Fuelled by what she saw as a gap in the market for luxurious lingerie in Australia, founder Melitta Gardner created Maiki. Maiki creates lingerie that is the epitome of classic – black and white pieces that feature detailed yet refined lacework. 

maiki.com.au

Aimee Cherie Intimates


Described by founder Aimee Kendall as an “angsty, romantic and nostalgic love project,” Aimee Cherie Intimates makes luxe intimates that range from lacy lingerie to everyday basics. Sustainability and ethics are at its core, with the brand making all of its pieces in Melbourne and using a pre-order system to ensure minimal waste is created.

aimeecherieintimates.com

The Great Undressed

The Great Undressed makes classic bralettes and underwear in a range of beautiful colours, so getting changed in the morning is something you’ll actually look forward to. Better yet, all of its pieces are made with certified organic cotton, ensuring they’re breathable and comfy all day long.

thegreatundressed.com

Jackfruit the Label


Jackfruit the Label makes comfy, colourful basics in dreamy hues like ‘desert sage’ and ‘sweet violet’. Proudly accredited by Ethical Clothing Australia, Jackfruit the Label also centres sustainability in its designs, making pieces from Lenzing Modal, a fabric with low environmental impact.

jackfruitlabel.com

Saturday

With an aim to steer away from traditional lace lingerie, Saturday the Label creates luxe intimates from mesh fabrics that contour to the female form. Barely there coverage teamed with playful florals and frills makes for a dreamy combination.

saturdaythelabel.com

Souszy

 

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Souszy is an Australian retailer stocking over 20 lingerie, sleepwear and loungewear labels from around the world, like Johansen, Miyako and Love Stories. Souszy also has its own line of lace underwear, as well as a limited edition lingerie set in collaboration with Abbie Chatfield.

souszy.com.au

Peach Underwear

 

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Peach Underwear makes undies with comfort and inclusivity at the fore – think fabrics like cotton and bamboo, in sizes XS to 5XL. Even better, two of its three fabrics are seamless – no showing through your clothes here. And with a five for $75 bundle? Yes, please.

peachunderwear.co

Vee Underwear

 

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Made from breathable, sustainable bamboo, undies by Vee Underwear are designed to feel comfortable and soft all day (and night) long. In timeless colours like beige, black and sage, you can rest assured your Vee Underwear undies will last you a long time.

veeunderwear.com

Bits


Bits is a hub for all things intimates shopping, whether it’s bras, undies, or loungewear – it even offers period cups and sex toys. Established to make intimates shopping a more enjoyable, inclusive and empowering experience, Bits stocks labels including Scarlet, Par Femme, Rosewell and Triumph.

foryourbits.com

Sexiaz Lingerie

 

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Run by self-proclaimed bikini dealers and sisters Arielle and Kallista, Sexiaz makes custom lingerie in sexy cuts and loud colours. Sewing everything behind the scenes is Arielle and Kallista’s mum, Vee, who’s been making bikinis and lingerie for sex workers since 2005 – so you know the pieces are going to be très magnifique.

@sexiazlingerie

The Unseen

 

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By creating a range of nude intimates that aren’t just the one shade, using materials like certified organic cotton and bamboo, and donating new underwear to crisis shelters, you could say The Unseen is doing good. The Unseen intimates come in classic colours and cuts, so your pieces never date.

theunseenlabel.com

Feele

 

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Feele is all about making premium pieces for you to wear every day, that make you feel (get it) good. With ready to wear as well as intimates, Feele’s ethos comes through in its cuts and fabric choices – think wool bralettes and ribbed cotton boxer shorts.

feele.com.au

Ramp Tramp Tramp Stamp

Eora-based label Ramp Tramp Tramp Stamp makes thoughtful lingerie that’s a little different. This season, swap your standard bra and panties for a hot upcycled asymmetrical leotard, patchwork g-string and matching lingerie skirt. It’s giving sexy dystopia, and we’re here for it.

ramptramptrampstamp.com

Bonds

 

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Talk about a classic. These panties and briefs have been blessing the crotches of Australians for 107 years – if you can believe it. The comfy cuts and breathable fabrics are perfect for everyday wear.

bonds.com.au

 

Forever and a Day

Forever and a Day intimates are very ‘boudoir photoshoot’ – in all the best ways. The brand’s lacey bras and high-cut thongs are created in blushing shades of red, pink and maroon; as well as fun pastel hues like baby blue, butter yellow and lavender.

foreverandaday.com.au

Nancy Ganz

 

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Nancy Ganz creates underwear that smoothes and contours in all the right places. But this isn’t your grandma’s shapewear – these form-fitting pieces look just as cute without clothes over top.

nancyganz.com.au

Sotto Brand

 

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Run by two women, Sotto Brand offers comfortable and affordable lingerie inspired by classic romance. Each piece is designed to be mixed and matched for low-fuss, well-fitting lingerie that’s minimalist and stylish.

sottobrand.com

Miyako

 

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Designed in Byron Bay, Miyako focuses on sustainability with pieces made from fabrics such as recycled polyester and organic cotton. Miyako’s lingerie is comfortable enough to wear every day yet thoughtfully designed for intimate moments.

miyako-official.com

Chouchou Intimates

Founded in 2019, Chouchou Intimates aims to make high-quality lingerie affordable. Colourful and cute, Chouchou’s designs challenge traditional standards of what is sexy to ensure wearers feel comfortable in their own skin.

chouchouintimates.com 

Underwear For Humanity

Underwear For Humanity’s name says it all. The label is so committed to a more sustainable fashion industry that it invented its own shipping system and recycled elastic. At the end of your underwear’s life cycle, you can return it to Underwear For Humanity to recycle it, too.

underwearforhumanity.com.au

Rose & Bare

 

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Rose & Bare is dedicated to offering a selection of nude underwear that represents a wide range of skin tones. Its collection is designed to be worn comfortably and seamlessly under your clothes so you can feel sexy (and supported) every day.

roseandbare.com.au

Our editorial decisions are made with our readers (you!) in mind and we hope you enjoy the products that we wholeheartedly recommend. Fashion Journal may sometimes receive a commission or similar from third party links placed.

Interested in breaking down bra shopping taboos? Head here.

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