7 Aussie beauty influencers you should be following


Diversify your feed.

In light of the recent wave of Black Lives Matter protests, the much-needed discussions we are having about systemic racism have many of us self-reflecting and looking for ways we can incorporate anti-racism work into our daily lives.  

This has sparked a collective and long-overdue move to ‘decolonise’ and diversify our social feeds. So, to help you do just that, here are 7 mind-bogglingly talented Aussie beauty influencers you’ll want to follow – your feed will thank you for it.

Kaydee Kyle-Taylor

Aboriginal-Maori makeup artist Kaydee Kyle-Taylor, known on her socials as ithinksheafreak, is the creator of intricately-stunning eyeshadow looks, body-positivity posts and sharer of fellow Indigenous artists’ work. You’ll want to follow her and start practising her looks right away, so you’re ready when nights out are a thing again.


Esther Joseph

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ICONIC AS ELF #elfingamazing I used all of the iconic as elf products minus the brows, lashes and lips. _ Products: 🤗. ✨ @elfcosmeticsau Lip Lacquer [Clear] ✨ @elfcosmeticsau Mineral Infused Primer ✨ @elfcosmeticsau Flawless Finish Foundation [ Rich Chocolate] ✨ @elfcosmeticsau 16HR Camo Concealer [Deep Chestnut] ✨ @elfcosmeticsau Primer Infused Blush [Always Rosy] ✨ @elfcosmeticsau Flawless Face Brush ✨ @elfcosmeticsau Metallic Flare Highlighter [Rose Gold] ✨ @elfcosmeticsau H20 Proof Eyeliner Pen [Jet Black] #gifted _ _ _ _ @makeupforblackwomen @wakeupandmakeup @amuahub @melaninmakeupdaily @melaninbeautiesunite #makeupformelaningirls #makeupforblackwomen #naturalmakeup #brownmelaninmua #beatthatface #melaninmakeup #makeupforwomenofcolor #beatface #melaninbeautiesunite #makeupaddiction #underratedmuas #brownmelaninmua #blend #makeupartistsworldwide #100daysofmakeup #melaninmakeupdaily #elfcosmetics #brownmelaninmua #nyxcosmeticsaustralia #amuahub #makeupformelanin #melaninbeauty

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Esther is a Nigerian-Aussie who shares her wealth of makeup wisdom in tutorials and product reviews on her Insta and YouTube channel. Esther also speaks up about Black rights and provides an Aussie perspective on the ever-important issue of inclusivity in the beauty industry.


Zahrah Aliyah

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…thinking about making tik tok videos 😁

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Zahrah is an Aussie makeup artist and photographer with Indian-Fijian heritage. On her channels, Zahrah shares client makeovers, product reviews and oh-so-elegant makeup looks – think soft shimmery eyeshadow and natural skin. 


Flex Mami

On an Insta so colourful sunnies are advised, Flex Mami dishes up bright and bold makeup looks. While she can’t be boxed into the beauty influencer category, her many other offerings – DJ, MTV Host, Author, DIY-er and Fairy Nut Mother – make her more than worthy of the follow.


Jayme Jo

Jayme Jo is a Lebanese-Australian performer, dancer and curly hair guru, who uses her social platforms to share her knowledge on curly hair care and styling as well as the occasional cooking and exercise video.  Curly hair or not, you’ll want to follow her just for the dreamy peach-beige Insta aesthetic.


Rowi Singh

Australian-born Indian Rowi Singh is definitely not afraid of colour, in fact, her entire Insta showcases makeup looks bursting with neon, bold bursts of jewel tones and diamantes. Once you start scrolling you won’t be able to stop. 


Kaycee Hayden

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When she’s bad and smart 😌📚

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Indigenous Aussie Kaycee creates makeup looks ranging from casual night-out, to colourful costume makeup, plus she’s an advocate for body-positivity and self-love. Oh and she’s a proud mum, talk about doing it all.


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