Camille Rowe stars in latest Dior fragrance campaign

#goals

Dior has nabbed the perfect face for its new fragrance, Poison Girl.

Camille Rowe is young, French and oh so cool. Her Instagram is officially #goals and her passport has more stamps than Margaret Zhang. She also embodies a quality that captures the essence of the brand.

The fragrance is described as an intoxicating scent – paralysing the senses with a burst of sexiness. This is captured within the accompanying film created by SO ME, a graphic designer/video director who is known for working with Kanye West and Kid Cudi.

Poison Girl is less of a fragrance and more a story of femininity. This is so something we can get on board with.

If you want to get a free secret sample of Poison girl, you can head here.

Poison girl is available on February 29.

dior.com