Bhad Bhabie is the face of a brand selling beauty dupes

Image via @BhadBhabie/Instagram
Words by Maeve Kerr-Crowley

Beauty Bhabie.

Bhad Bhabie has signed on as the new face of Copycat Beauty.

The brand has made its name selling dupes of pricey cult products from brands like Too Faced, Urban Decay and Anastasia Beverly Hills.

Each duplicate product is displayed online next to the name-brand version it’s inspired by, so you can see how close a match Copycat has achieved.

According to TMZ, Bhabie – aka Danielle Bregoli – will be cashing a USD $900,000 cheque as part of the deal.

She’ll also get a cut of all sales, with the promise of a longer contract if the six-month partnership proves successful.

Bregoli has already started repping the brand on social media, advising her Instagram followers to, “Shop smarter not harder itty bitty lil bich.” Which, you have to admit, is pretty sound advice.


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