Brandon Truaxe, founder of beauty giant Deciem, dies age 40

Image via Deciem

He has been remembered as a genius.

In sad news this morning, Brandon Truaxe, the founder of beauty giant Deciem, has passed away. He was 40 years old.

Truaxe made headlines late last year after a series of controversial Instagram posts, where he claimed Deciem was shutting down, and accused the company of major criminal activity.

He was then ousted by the company in October.

According to Fashionista, news of his death was circulated in a company-wide email from acting CEO Nicola Kilner. The email, which was obtained by Vox, can be found below:

“I can’t believe I am typing these words. Brandon has passed away over the weekend. Heartbroken doesn’t come close to how I, and how I know many of you will be feeling.

All offices, warehouses, factories and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder.

We are all in disbelief and shock but I will be in touch again very soon.

I love you all incredibly much, as did he.”

The company also shared the following Instagram post:


For crisis or suicide prevention support, please call Lifeline on 13 11 14 or visit lifeline.org.au/gethelp.

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