Chanel is launching a men’s makeup line

Images via Chanel
Words by Tara Smith

Boy de Chanel.

Chanel is introducing its first-ever makeup line for men this September, aptly titled Boy de Chanel.

According to WWD, the release includes three products – a matte lip balm, an eyebrow pencil and a ‘tinted fluid’.

The eyebrow pencil and tinted fluid will each arrive in four different shades, with the fluid containing SPF 25.

“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” Chanel stated in a press release to WWD.

The line is due to launch in South Korea September 1, and will roll out to the rest of the world online by November. It will then become available in Chanel boutiques from January 2019.


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