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Fluff Cosmetics releases refillable makeup

Words by Christina Karras

Because being sustainable can be pretty too.

In a win for sustainability, Fitzroy-born casual cosmetics brand Fluff has finally given the people what they want – refillable packaging.

Making a name for itself through its minimalistic approach to beauty, the brand has produced a limited range of makeup and skincare, often packaged in a weighted silver cloud-shaped metal, that slides open to reveal the product within.

The durable and creative packaging has become a signature for Fluff. And as it forges a path in the industry that is purpose-driven with messages of responsible shopping and production, it was only a matter of a time before it developed a way to refill these little clouds.

Fluff now offers the option to purchase its products complete with their fancy casing, or the compact alone at a cheaper price point.

Who said cute packaging couldn’t be sustainable.

Its two most coveted products – the universal Bronzing Powder and Lip Oils #1 and #2 – are now restocked and ready to be refilled.

Get your hands on them here.

itsallfluff.com

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