Glossier is launching a new brand and here’s what we know

Images via Glossier/Facebook
Words by Sarah Pradolin

Waiting in anticipation.

We don’t want to alarm you, but it seems Glossier is expanding.

In a teaser posted to Instagram, the brand announced the imminent arrival of ‘Glossier Play’, another brand under the Glossier umbrella.

Not much else has been revealed, but the brand has already trademarked the names ‘Playroom’ and ‘Glossier Play Tetra Chrome’. According to Elle, ‘Playroom’ seems to be filed under bath/body and room scents, while Tetra Chrome has been trademarked for eyeshadow/eye products.

According to founder Emily Weiss, the new brand has been two years in the making, so we’re holding out high hopes.

Glossier Play is set to launch in March. In the meantime, you can sign up for updates here.


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