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Glossier’s expansion continues, announces second retail store

Glossier NYC flagship store

Image via Glossier/Facebook
Words by Veronica Stanford

G’day LA.

Add LA to your travel list, the Californian city is set to become home to the world’s second bricks and mortar Glossier store.

Confirmed by WWD, the permanent space is expected to arrive in May, on the renowned shopping strip that is Melrose Avenue.

According to the brand’s founder Emily Weiss, the store will be inspired by drives through the Californian desert. It will have a dedicated ‘Glossier Canyon’ – a space designed to have the perfect selfie backdrop.

With business booming and the brand slowly expanding globally, surely some Glossier action Down Under isn’t too far off.

glossier.com

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