Hailey Baldwin is the new face of bareMinerals

Image via bareMinerals
Words by Frankie Scheriani

The power of good.

Off the back of a successful Tommy Hilfiger campaign, Hailey Baldwin has been announced as the new face of bareMinerals.

The brand recently announced that Baldwin will join Rosie Huntington-Whiteley and Black Panther star Letitia Wright, as ambassadors for the Power of Good campaign. The campaign shines a light on bareMinerals’ dedication to honest products with natural ingredients, making consumers feel good in and out.

Dubbed the ‘clean beauty’ ambassador, Baldwin’s commitment to cruelty-free products supports this stance – making her the perfect fit for the role.

You can check out bareMinerals’ all-natural products here.


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